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Marketing and Communications Officer

Title: Marketing and Communications Officer 

Reporting to: Head of Operations

Salary: £30,000 - £33,000 (per annum, depending on experience)

Contract: Permanent

Hours: 28 - 35 hours (Full time hours are 35 Hours per week)

Annual Leave:  25 days holiday plus 10 public holidays  (per annum)

Location: Home Based  

We are looking for a dynamic and experienced Marketing and Communications Officer with experience of working on effective, creative and inspiring marketing and communications plans, from inception to conclusion.

To succeed in this you must have significant knowledge of developing, using and managing a range of communication channels and platforms, brand development and marketing, and a sound understanding of stakeholder development. You must also have specific experience managing complex projects or directing a communication project with different stakeholders while taking an audience-first approach. In addition, you should be skilled at managing stakeholders and comfortable working with colleagues to map and manage interaction with key stakeholders to further our work.

The successful candidate will play a key role in developing and driving forward a range of high-quality marketing and communications campaigns and projects, based on user research and customer insight. 

You will be an excellent communicator in both oral and written communications. You will be involved in all marketing disciplines - advertising, PR and social media, digital, strategic planning, evaluation and analysis, stakeholder and partner management, media planning and buying, partnership and field marketing.

In particular, you will have strong skills in writing engaging copy to connect with different audiences and take responsibility for ensuring that our communications are meaningful, appropriate, effective and inclusive.

Duties and responsibilities

Ensure quality control  of communications and marketing and promotional activities:

• Responsible for overseeing all copywriting and proofreading across the various departments within the organisation
• Develop high quality print and digital materials to support a range of fundraising and awareness-building campaigns

Audience Development and Support:

• You will ensure that marketing and communications follows an audience-first approach and that all members of the organisation understand the audience segments and priorities
• Lead the organisation’s work across all marketing disciplines: advertising, PR and social media, digital, strategic planning, evaluation and analysis, stakeholder and partner management, media planning and buying, partnership and field marketing

Brand ownership: 

• Work with the Head of Operations to develop brand strategy, including the monitoring of brand guidelines, brand vision and value proposition of our brand
• You will ensure that the brand identity is clear and supported across all channels 
• You will ensure our key massaging and tone of voice is consistent across all channels

Channel Management: 

• Manage and work alongside current external communications agencies, including PR, social media and video/design
• You will ensure that all platforms and channels are maximized for optimal effectiveness to support the strategic priorities
• Ability to investigate, analyse and contextualise complex issues, identify key points to be addressed and develop effective, practical and simple plans to resolve problems

Full Job description and Personal Profile can be viewed HERE

How to apply

• Please apply online 
• Closing date is Monday 4 December.
• Interviews will be held on Monday 11 December  and we will contact all applicants as soon as possible after shortlisting for interview
• Please note your covering letter will be key to the success of your application
• We are a disability confident committed employer, please contact us if you would like to ask about our recruitment policy

For more information, please contact Emma Hall on emma.hall@make2ndscount.co.uk  or 0131 357 4811.