In Breast Cancer Awareness Month 2023, we proudly launched our Shine a Light campaign again.

Once again, on secondary breast cancer awareness day (13th October) we light up iconic UK landmarks in the radiant colours of Make 2nds Count. This year over 50 venues joined this awe-inspiring visual spectacle symbolising hope and resilience for all those affected by secondary breast cancer.

We also shared the incredible images and stories of secondary patients from our community, shot by the very talented photographer Jennifer Willis. These striking photos showcased two sides of the same story, both the visible and not-so-visible experiences of people living with secondary breast cancer.

Last Years Breast Cancer Awareness Campaign was very successful and generated:

  • 33 pieces of coverage
  • Opportunity to View 56million+
  • Featured by STV, Radio Belfast, EEN, Best Magazine, Aberdeen Live, Bristol 24/7, Basingstoke Gazette and many more
  • 75Media ran complimentary advertisements on digital billboards in 34 locations UK-wide
  • Reach on social media over 100,000 acros all channels


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Shining a Light on Secondary Breast Cancer

A huge part of our campaign last year revolved around our patient community. With this in mind, we created a series of striking photos called Truth Be Told, shot by the very talented photographer, Jennifer Willis.

Click HERE to view all the Truth Be Told images

These images showcase two sides of the same story, both the visible and not-so-visible experience of people living with secondary breast cancer.

While there are many, very real struggles for those who have secondary breast cancer, often we only see the outward front that they present.

These photos seek to shine a light on both sides of daily life with SBC – the difficulties, but also the hope, strength and positivity.

We are very grateful to outdoor media operator 75Media who donated 34 digital billboards, from London to Scotland displaying images from Truth be Told over the course of several days to help raise awareness of the disease.